What was SAFW really like // Day 3 // African Style Story

Ladies and Gentlemen, I finally attended my first ever SOUTH AFRICAN FASHION WEEK.

“Congrats @Cwayita_b you have won yourself double tickets,”

So YES indeed I entered a competition on Twitter and I happened to be one of the winners for a change, YAY me. I knew I wanted to attend Fashion week this year but I also knew paying for a ticket wasn’t in the cards #YourFavCheapSkate – Anyway that’s how I found myself sitting and enjoying four wonderful designers showcase their Spring / Summer 2018 collections. I forgot to mention how I got upgraded from the second row to the FRONT row, yes that made me feel good about myself. Mainly because my friend and I were told we got moved because we stood out and looked really good. I recently learnt to take compliments and stop overthinking and questioning. We didn’t waste anytime moving to the front sitting opposite Nadia Nakai NAHHHH MEAN.

SA Fashion Week was located at Protea Court in Sandton City. I think it was a great location because Sandton has a sophistication about it that I can’t explain. After all it is the richest square mile in Africa, before 1973 it was a small holding farming community. The atmosphere was welcoming, not at all lacking energy – it could have been friendlier but that’s Johannesburg for you. I advice I was given was to, ‘look nice and people will want to be associated with you’ well I found that extremely WEIRD and sad. We attended day 3 and it was an experience that reminded me how important my journey in fashion is, it reminded me how passionate I am about the industry almost making me cry. The shows were an hour behind but that worked out well because it afforded us the chance to take pictures. This was an experience I’ll remember for the rest of my life because of the divine love I have for fashion.

When it comes to the fragrance of the event, there;s really nothing to write home about. It was just a mixture of cocktails, perfumes & colognes of freshly washed fashion community. The actual shows didn’t have a distinct scent. The decor in the foyer area was great for pictures, black and white dropping along the edges – that worked perfectly because it made every individuals picture Instagram worthy. I dream of a uniquely South African feel when I attend such an event. The actual runway was boring, the arrangement of the chairs was boring, no budget boring, lack of creativity boring. The street style rocked I really enjoy seeing how people interpret fashion – we are seeing more and more people make an effort to look the part which isn’t the culture in South Africa.

Runway Recap

The Twitter giveaway was run by @AstoldbyTiffany a blogger who is the new brand ambassador for African Style Story. I find that very motivating, content creators are being accepted and recognized in every sphere – the world is opening up and evolving by seeing the benefits of collaborating with the right content creator. I learnt to actively continue working at my craft even when I’m struggling to see the fruits of my labour because when it rains it pours. who also walked in the runway show. local designer African Style Story. Two other brands also showcased namely; T’Niche which had very vibrant colorful pieces and Isabel De Villiers which is a Cape Town based fashion brand for women all shapes and sizes debuted their collections that night too.

Rubicon x Appletiser:

A very powerful show is a variety of mature styles which means there’s something for everyone. That’s always great. There was a powerful aura in the air and a very powerful opening.

Opening…

LootLove walked powerfully and truly embodied the brand. Thumbs up.

African Style story: 

Raising awareness, a collection with a cause focusing on teenage girls with cancer was the message African style story was expressing. The show was opened by the new brand ambassador Tiffany Lekuku who runs the blog www.AsToldByTiffany.com and we were also treated to the beautiful & talented Television personality Thembisa Mdoda who walked confidently. The line reminded me of the church / picnic section of my wardrobe, it portrayed body positivity through model selection. It reminded me of a calm Sunday spent laying in the sun reading an inspirational book with my pretty dress. My favourite piece was indeed the one worn by Thembisa Mdoda because Thats more my style. Very quirky, not see through, conservative, cute wearable line, a line all our grandmothers would be happy we own, I would also love to see it worn by a mom and her daughter. This line can be purchase from Zando and Spree.

It truly gave me a feel good vibe – a very normal collection that’s bringing awareness – that’s a big thumbs up for me.

Mmusomaxwell:

This collection was created by legends, maybe  I’m bias because I got the opportunity to meet and chat to the designers after the show. Very humble gentlemen. The collection was refined, it had spectacular colours that were styled to perfection. It had a Less is more message and I appreciate that. The whole collection makes for the perfect edgy work wear wardrobe – far from boring. What stood out was the fact that there was no off the shoulder, I am glad we are doing away with that trend. The bags were from Carol Bouwer bags and the sunglasses from Sunglasses hut. Overall it was styled very very well – clean cut. Those boots were absolutely on point with every look – I love a versatile item, much like every item in the collection. I have recently started at a new job and every single piece would work very well for the new role I have taken up – I’m already thinking about my summer wardrobe which will include most of these items in this collection because God will provide since I need every item. Well done.

 

There were many beautiful, wonderful, powerful strong women in attendance so I was overwhelmed a bit. I felt really happy because of how enjoyable the whole evening was. The colors in every collection made me look forward to summer 18. The fabrics looked like quality and were cut very well in each collection. I was truly inspired by every designer who showcased on day 3.

Everything I learnt that evening

  • Success comes when opportunity meets preparation.
  • I enjoy being in this space
  • I don’t know South African brands and I need to do better in that respect
  • South Africa has potential but we lack execution A.K.A budget.
  • Know your story in any and every space you place yourself.
  • Fashion is a beautiful and fashion is changing lives one garment at a time.
  • Fashion is comfortable around and I am comfortable around it too.
  •  Every single skill needs to be celebrated.
  • Every designer gave it their all and that’s a lesson for everyone in their daily tasks.
  • Something really shifted inside of me and that feeling was incredible – growth doesn’t always come in the ways you expect it come in so reflection is important.

Lastly ME, what I wore 

This dress was a last minute find. I ran into HM because they always have items that are both different and affordable, I appreciate that. Yes indeed my dress was purple not blue, pictures are definitely telling a different story.

XO

Aspiring Fashion Columinst

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